For five years, NAPA has created a cause-marketing campaign that raises awareness and funds for the Intrepid Fallen Heroes Fund, a non-profit organization that provides support to U.S. military personnel and their families. NAPA asked us to create a program that extends awareness of their fundraising campaign among our listeners.
How we helped: We created a custom experiential and content program featuring country music star, Lee Brice. The program kicked off with a custom landing page that drove donations to the Intrepid Fallen Heroes Fund. The program was promoted across platforms and Lee also mentioned the initiative at select concert events. Donors were given free swag and music, and a chance to attend a private performance hosted by Lee and his band!
During the private jam session, our production team captured exclusive footage of Lee and his band alongside soldiers who participate in the PTSD music therapy program giving a nod to active service members, veterans and their families, which was transformed into captivating branded entertainment videos.
Results: NAPA Auto Parts extended awareness of the Intrepid Fallen Heroes Fund among a targeted audience and drove goodwill among listeners.