A Marketer’s Guide to Radio:
Connect Brands to Fans

RADIO IN THE MEDIA MIX
Adding radio to the mix
boosts overall plan performance.
Amplifies TV ad memorability
6 R's of Radio. Nielsen Audio, 2016
Drives online search
Radio Drives Search! Study, RAB and Sequent Partners, September 2017
Radio delivers exceptional
brand recall.
Media Score/Local Ad Recall – 6,060 listener respondents from 18 surveys investigating 6 sales categories in 7 different markets during March 2015 - January 2017. Markets: Charlotte, NC; San Francisco, CA; Atlanta, GA; Detroit, MI; Philadelphia, PA; Las Vegas, NV; and Springfield, MA.
Radio delivers
superior ROI.
Nielsen Studies 2014-2016
Radio creates overall campaign awareness lift.
Nielsen series of studies for 4 advertisers in BtoB, Auto Aftermarket and Motorcycles 2015-2016
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