Case StudiesBell Brothers

HVAC Business Sees Massive 50% Growth

Bell Brothers, the biggest HVAC Company in the Sacramento, CA market, had recently added windows to their menu of services and their plumbing division was still fairly new and needed growth. Their existing endorsements on news talk, sports and country format stations were getting stale.

How we helped: We developed an endorsement driven campaign on two of our stations where the hosts have huge, passionate fan bases, allowing Bell Brothers to reach whole new lifestyle audiences.

Results: Marketing their HVAC, plumbing and the new revenue stream of windows to listeners of two new stations that are strong with homeowners has resulted in 50% growth, the largest growth the company has seen year over year.

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Bell Brothers