Case StudiesDallas Convention & Visitors Bureau

Dallas Convention & Visitors Bureau

Dallas CVB Encourages Leisure Travelers to Experience that “Big Things Happen Here”

Dallas Convention and Visitor’s Bureau wanted to heighten awareness of the city’s offerings and encourage the Leisure Traveler to experience first-hand that “Big Things Happen Here.”

How we helped: We produced and distributed a custom video hosted by Stars connected to Dallas, Catherine Lowe from Season 17 of TV’s The Bachelor and JJ Barea, Point Guard for the Dallas Mavericks. These influencers shared their love and appreciation of Dallas including visits to their favorite places to eat, see, and explore. Lowe and Barea detailed the wholesome and hometown feel of the Big city encouraging consumers to experience Dallas’ uniqueness for themselves and create their own Big moments and memories.