Delta wanted to be connected to timely, relevant, and interesting content as the college basketball championship season tipped off.
How we helped: We produced a custom video content series that featured top college basketball coaches talking about how to seize opportunity, both on and off the basketball court. Digital creative drove traffic to a dedicated digital hub, where 33 pieces of custom video and editorial content lived.
Results: This truly cross-platform series reached basketball fans through geo-targeted and national placements across our local assets. Not only did the video series align Delta with genuine, shareable content that was timely for college basketball in March, but the collaboration also created content that Delta could continue to distribute as part of their in-flight programming.