In the San Francisco bay area, Dolan’s Lumber has been a proud family-owned business for almost 60 years, a place thousands of bay area contractors and homeowners have relied on for knowledgeable and honest service. After the recession, Dolan’s business was being challenged by a slower economy and new, lower-priced competitors entering the market.
How we helped: We stepped in to revitalize Dolan’s business with great radio creative, compelling DJ endorsements and traffic building ideas. Working in partnership with Dolan’s, we created a campaign that used integrated assets to showcase the superior consumer buying experience at Dolan’s. This included a video series featuring 95.7 host and radio personality Gianna Franco, which followed along step-by-step as she renovated her own home. Using a wide array of assets—from on air, to video, to endorsements— campaign captured the attention of our listeners as Gianna opened her home to her fans, sharing her authentic experiences.
Results: Dolan’s has experienced incredible sales results, seeing over 20% growth and reaching a whole new group of customers.