Case StudiesEat. See. Play. Palm Springs

Eat. See. Play. Palm Springs

Reintroduces Palm Springs as the Premier Destination for Travel

Palm Springs Tourism wanted to position the city as the go-to destination…practically-in-your-backyard…for anyone looking to get away from it all to reconnect with themselves and chill. They needed to change public perception and raise top-of-mind-awareness in order to inspire consumers to visit.

How we helped: Through the creation of a custom-content series featuring top celebrities, we showed viewers the fabulous dining, luxurious pampering, spectacular accommodations and amazing things to see and do in Palm Springs, all through the eyes of celebrities who could choose to go anywhere in the world, but chose to visit Palm Springs. We shared the unique and engaging videos across our vast digital, mobile and social platforms, engaging viewers and inspiring them to travel.