Case StudiesMastercard

Mastercard Turns Legendary Landmarks into “Priceless” Dining Destinations Benefitting Cancer Research

Mastercard’s goal was to create “Priceless Table” experiences for cardholders in New York, Chicago and Los Angeles with proceeds benefiting the organization Stand Up to Cancer.

How we helped: We leveraged our local relationships with high-profile chefs and iconic locales to produce four culinary evenings in New York, Chicago, and Los Angeles. These nights featured locations and food that wowed even the most experienced locals. Venues included the rarely-seen terrace at Carnegie Hall (NYC), the Brooklyn Street lot at Paramount Studios (L.A.), the legendary stage at the Auditorium Theatre (Chicago), and the lofty Hancock Observatory (Chicago).

Results: This high visibility campaign helped Stand Up to Cancer reach a $4 million fundraising target, and it created a tremendous amount of buzz among listeners.

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