Case StudiesUniversity of Phoenix

University of Phoenix Increases Enrollment Consideration by 73%

The University of Phoenix needed help amplifying their message to “close the nation’s skills gap” and show prospective students how the right education can help launch a promising career.

How we helped: We created an entirely new content platform: Job Market Reports, an informational series about job conditions sponsored by University of Phoenix, which lived across platforms. The Job Market Reports engaged viewers with real, tangible information about job conditions and career opportunities. The University of Phoenix sponsorship positioned the college “front and center” as a resource for individuals looking for a career change.

Results: This one-of-a-kind program scored big numbers in independent research done by Miller Brown. The campaign increased brand favorability by 78% and increased enrollment consideration by 73%.