AJ’s Beer Warehouse, a family-owned business, wanted to stand out among local competitors. The client’s objective was to drive sales at the store level and to increase digital and social engagement.
How we helped: We developed a multi-platform, annual, integrated campaign comprised of on-air radio commercials with the classic rock station 96.5 WCMF, social media, direct-to-consumer emails and on-air giveaways. The campaign kicked off with the Sweet Sipsteen contest, created to align the passion that people have for beer with NCAA brackets. The client brought the competing beers down to the studios for each matchup. 96.5 WCMF listeners and online visitors voted on which beers would advance, until a champion was crowned. The winner received an AJ’s Beer Warehouse gift card and merchandise.
Results: Sales increased 60% year over year, along with growth in both Facebook likes and website traffic.