Apothic Wines wanted to create a distinctive, yet accessible and playfully mysterious campaign that would increase brand awareness among millennials in key markets, encouraging them to become influencers themselves.
How we helped: We enabled the brand’s fans and VIPs to “Unlock the World of Apothic” at select stops on the indie pop band, Bastille’s Wild, Wild World Tour, “pairing” two distinctive and cutting-edge brands. Apothic was named the “Wine of Choice” for the tour and prominently featured at tour stops, complete with sampling, activation areas, and points of purchase on site. Plus, VIPs and social media contest winners enjoyed exclusive experiences like preferred concert seating, meet-n-greets with the band and a pre-show Apothic branded VIP lounge with food, Apothic wine sampling and more.
Results: The campaign provided a truly integrated approach – experiential, on-air, online and social media, creating brand buzz and excitement for Apothic Wines and connecting super-engaged fans with this bold brand and cutting-edge music.
Total impressions: 3 million+
Total engagements: 13,100
Facebook live views: 8,171
Live video post had the second highest organic reach of all Facebook posts to date