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Associates in Plastic Surgery Uses Integrated Campaign to Increase Seminar Registrations

Dr. Denk, one of three prominent plastic surgeons at the Associates in Plastic Surgery, wanted to promote his seminars on breast augmentations, Brazilian Butt Lifts and body contouring.

How we helped: We crafted a spot radio campaign, voiced by Dr. Denk, that advertised free consultations and a $500 gift certificate for those who attended the event. One of our radio personalities pushed the seminar information out to listeners by promoting services to gear up for the summer bikini season. We also sent out a custom e-blast to opt-in subscribers from all Entercom Norfolk stations, further promoting the seminar.

Results: 65 people registered for the seminar. The client was thrilled with the outcome and continued his partnership with the stations.

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