To celebrate its 21st birthday, Blue Moon wanted to plan a must-attend event in Wilkes-Barre/Scranton to spotlight Blue Moon’s specials and drive sales. The tickets were not available for purchase through Blue Moon, so they sold tickets through local vendors.
How we helped: We created the Blue Moon 21st Birthday Bash, a must-attend event at a water park with a DJ, multiple bands – and even a mechanical bull. Local vendors hosted ticket pickup and spotlighted specials on Blue Moon beer, driving up sales. An integrated on-air and digital campaign supported the event.
Results: In addition to the 36% sales spike, the brand engaged with listeners in a memorable way, gaining valuable consumer exposure.
Listen to the on-air promotions