Bright Star Credit Union in South Florida was looking to increase the number of credit card and car loan applications for their multiple branches.
How we helped: We created an integrated marketing campaign utilizing a combination of radio spots on 101.5 Lite FM, 102.7 The Beach, and digital advertising. We also tested their digital ad which ultimately lead to a new ad that was developed, based on test results.
Results: Over 2,300 consumers visited a branch of the credit union, citing the campaign as the reason for their visit. The display ads received over 2 million impressions and drove qualified leads.