Bright Star Credit Union Receives 2,300 Leads in Six Months

Entercom Miami

Bright Star Credit Union in South Florida was looking to increase the number of credit card and car loan applications for their multiple branches.

How we helped: We created an integrated marketing campaign utilizing a combination of radio spots on 101.5 Lite FM, 102.7 The Beach, and digital advertising. We also tested their digital ad which ultimately lead to a new ad that was developed, based on test results.

Results: Over 2,300 consumers visited a branch of the credit union, citing the campaign as the reason for their visit. The display ads received over 2 million impressions and drove qualified leads.

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