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Canon MAXIFY Printers Connects and Engages with Target Market

Entercom New York

Canon MAXIFY Printers wanted to connect with their target market– small businesses in New York and select large cities.

How we helped: Entercom New York partnered with Canon MAXIFY Printers to create the Small Business Grant Challenge, where small businesses of up to 100 employees could apply for a $10,000 grant to help grow their business. Applications to the quarterly contest were promoted on-air and online on 1010 WINS. A panel of judges selected the 10 finalist companies, and all participants met at the Entercom New York performance space. Each finalist company provided a 90 second pitch to the judges, who then determined the winner.

Results: Canon MAXIFY engaged their target audience and expanded the program on air and online to San Francisco, Chicago and Minneapolis.

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