Newyork Entercom New York
Canon MAXIFY Printers wanted to connect with their target market– small businesses in New York and select large cities.
How we helped: Entercom New York partnered with Canon MAXIFY Printers to create the Small Business Grant Challenge, where small businesses of up to 100 employees could apply for a $10,000 grant to help grow their business. Applications to the quarterly contest were promoted on-air and online on 1010 WINS. A panel of judges selected the 10 finalist companies, and all participants met at the Entercom New York performance space. Each finalist company provided a 90 second pitch to the judges, who then determined the winner.
Results: Canon MAXIFY engaged their target audience and expanded the program on air and online to San Francisco, Chicago and Minneapolis.