Coca-Cola wanted to make an impact during the holiday season with messaging that focused on how people make those in their lives happy.
How we helped: We celebrated authentic holiday memories with audiences in 24 markets, asking talent and listeners alike to contribute their own “Stories of the Season.” Messaging encouraged listeners to share their stories using the hashtag #ShareACoke. Select stations also lauded the day by switching to holiday music with Coca-Cola messaging – a day affectionately referred to as ‘Flip Day.’
Results: Turning local residents into an army of broadcasters strengthened the authenticity of on-air talents’ stories and gave our audience a voice in branded content. 456 local resident stories were broadcast over four weeks.
Stories of the Season