Girl Scouts of Wisconsin was looking to target moms of girls K-5th grade (to encourage them to sign up to become a Girl Scouts) and women interested in volunteering for the organization.
How we helped: We partnered with 103.7 Kiss FM host and former Girl Scout, Alley Faith, leveraging her experience along with other local Girl Scouts and their moms, to create an integrated marketing campaign. The goal was to educate listeners about the opportunities available to girls and the positive impact the organization provides. Through social posts from our personality, custom emails and a lead generation campaign, we increased awareness and interest among the target audience.
Results: The campaign received over 600 email addresses from interested families and boosted membership in the organization significantly. Girl Scouts of Wisconsin is now the 2nd largest council in the Midwest.