Keep Your Home California is a government program dedicated to helping low and moderate-income homeowners retain their homes if they have suffered a financial hardship. Their goals were to build awareness with the public, ensure the audience viewed the program as a legitimate option for distressed homeowners, increase the number of applications and educate California homeowners on the real options available to them.
How we helped: We developed an integrated, multi-market campaign throughout California that boosted TV spending by amplifying Keep Your Home California’s message across radio and digital. A mix of emails, display ads, on-air endorsements, and a microsite drove massive amounts of traffic and leads.
Results: In only three months, Keep Your Home California received over 2.5 million impressions that drove 1,250 qualified leads.