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Liberty Yellow Cab "Speeds Ahead" of Ride Sharing Competition

Entercom Buffalo

Buffalo-based Liberty Yellow Cab needed help touting the benefits of their services to encourage use of their cabs vs. other ride-sharing services that were moving into the market. Their goals were to grow their executive car service and increase the number of app downloads.

How we helped: We crafted an integrated campaign to build awareness of their app and B2B executive car service. We used WBEN text traffic alerts, event marketing, Kiss 98.5 mobile app sponsorship, personal endorsements and digital marketing to reach our audiences.

Results: In addition to securing accounts for their B2B executive car service, Liberty Yellow Cab had 500 locals download their ride hailing app and over 200 new users in one month alone.

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