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Livermore Ford Lincoln Aligns Brand with San Francisco Bay Area Sports Teams To Generate Leads

Entercom San Francisco

Livermore Ford Lincoln wanted to generate leads by aligning their dealership with the Oakland Raiders and the Golden State Warriors, and promote themselves as the #1 dealer of F-150 Trucks.

How we helped: We created the “You Pick Em for a Truckload of Cash” promotion with sports station 95.7 The Game. The campaign invited listeners to submit their team picks for the chance to win a truckload of cash. The promotion included on-air spots, in-store displays and digital messaging.

Results: Over 300 people entered to win the contest and over a third opted into the database. The ads drove 165,000 impressions.


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