Entercom San Francisco
Livermore Ford Lincoln wanted to generate leads by aligning their dealership with the Oakland Raiders and the Golden State Warriors, and promote themselves as the #1 dealer of F-150 Trucks.
How we helped: We created the “You Pick Em for a Truckload of Cash” promotion with sports station 95.7 The Game. The campaign invited listeners to submit their team picks for the chance to win a truckload of cash. The promotion included on-air spots, in-store displays and digital messaging.
Results: Over 300 people entered to win the contest and over a third opted into the database. The ads drove 165,000 impressions.