Middlesex Community College needed to reach potential students ages 18-24 to drive foot traffic to their open house and create awareness of their $2.5 million media center.
How we helped: We developed a 360 degree marketing campaign using Stevey, our morning show host on HOT 93.7, who has attended the college. With a combination of targeted video Facebook posts, on air endorsements, on-air commercials and an onsite appearance, we created excitement for the media center MXCC.
Results: Stevey was able to authentically connect with the student community in Hartford, sharing with them how MXCC helped him get his start in radio. The campaign influenced more students to pre-register than the year before, and most of these students enrolled in the New Media Center program.