The team at Reno Tahoe wanted to authentically connect with Millennials and Gen Xers in Los Angeles, San Francisco and Seattle by highlighting Reno Tahoe as the cool, new destination to visit.
How we helped: To create brand buzz, we launched a custom sweepstakes encouraging music fans to enter to win tickets to see Cold War Kids LIVE alongside Young the Giant at the Grand Sierra Casino in Reno. Our producers then headed to Reno Tahoe alongside band members Matt Maust and Nathan Willett to experience all the city has to offer and share it with listeners. From breath-taking views that encouraged relaxation and inspiration, to signature cocktails in the heart of downtown Reno, video content integrated Reno Tahoe brand messaging while highlighting exemplary contrast in an American city.
Results: Showcasing the band members’ experiences in Reno Tahoe engaged this target audience of Cold War Kids enthusiasts in a unique way. Content was used to enlighten and encourage people to create their own perspectives of Reno Tahoe as a “destination.” Talent provided insight into their own creative processes and how travel inspires.