Rodenhiser wanted to support their ambitious four-year growth plan. They needed to increase leads, grow their staff and generate brand awareness in Boston.
How we helped: We created on-air and digital endorsement campaigns with WAAF Morning Show host, Greg Hill, and WEEI PM Drive personality, Rich Keefe. Greg and Rich voiced pre-recorded commercials, as well as live reads. In an effort to extend Rodenhiser’s on-air presence, we included core digital elements: homepage takeovers and station Facebook boosted posts. Open and ongoing conversations with Rodenhiser allowed us to create additional custom campaigns throughout the year.
Results: Rodenhiser saw direct and immediate results throughout their campaign and were thrilled with the outcome. Web traffic increased 15%. Phone leads increased by 20%. Rodenhiser also made 5 new hires based off the on-air and digital efforts.