The Social at Midtown’s goal was to increase restaurant lunch traffic during Spring.
How we helped: We worked with the restaurant to tweak their current commercial campaign to feature lunch items, and they ran the campaign during targeted Gator Baseball games. In addition, we added the lunch menu to their custom built website (built by Smart Reach Digital) and promoted it across digital outlets. Finally, our ESPN lunchtime show, Sports Scene with Steve Russell, broadcast live from the restaurant every Friday during Gator baseball season.
Results: The Social at Midtown nearly doubled their lunchtime traffic…and The Gators won the College World Series!