Targeting country music fans in key markets, Straight Talk Wireless asked us to create a multiplatform program that showcases them as a competitively priced wireless service provider, ultimately encouraging foot traffic into Walmart Supercenters.
How we helped: In keeping the thematic of “staying connected,” we partnered with Straight Talk Wireless to celebrate the love of music, creating one-of-a-kind experiences across the country. We routed a custom music tour headlining today’s top country acts making pit-stops along the way to host custom pop-up shows at participating Walmart locations. Our 360° program shared Straight Talk’s brand messaging across multiple platforms by leveraging our portfolio of assets including radio, digital, social and on-site experiential. Straight Talk Wireless was featured as the exclusive on-site sponsor in the wireless category, providing access to renowned talent in exclusive greenroom interviews. “Straight Talk With…” custom video and editorial allowed fans to engage with their favorite stars and “stay connected” beyond the event and across platforms.