Vectren, a local utility company, wanted to educate consumers about best home digging practices to prevent damage to underground power lines.
How we helped: Vectren sponsored our annual holiday concert, Jingle Jam. Through their sponsorship, spots were aired across three stations. We arranged for listeners to pick up their event tickets at local home improvement stores, where Vectren reps were on hand to interact with listeners face-to-face. Signage inside the event further solidified Vectren’s message.
Results: The campaign increased awareness for Vectren and reached 700,000 listeners.