Wells Fargo wanted to create a tie to the local Bay Area community with a focus on education.
How we helped: We developed a program that honored and awarded outstanding teachers throughout the Bay Area. Utilizing integrated assets including on-air, online and social media, we invited listeners to nominate a local teacher, creating goodwill in schools and among the community. Ten teachers were selected and awarded a check for $1,000 each, presented on the field at an Oakland A’s game.
Results: Over 300 listeners entered their favorite teacher’s name and story online, generating goodwill for Wells Fargo and an authentic connection to local schools in the community.