Industry Trends in Streaming Audio & Podcast Performance

Get the Insights Your Brand Needs to Succeed in Digital Audio Marketing

National and local advertisers are increasingly turning to streaming audio and podcasts to convert website visitors into customers. How about you? Though there’s no one-size-fits all approach to campaign measurement, there are best practices to configure your campaigns and attribution tools to deliver the insights your brand needs.

• Where do I begin to measure?
• Which metrics should I use?
• What results are considered good for my industry?

That’s what you’ll find in this review — tactical strategies for campaign goal-setting, measurement methodologies, and optimization, as well as benchmarks across key industries to guide you, so you can plan, execute, and measure the success of your next audio marketing campaign.