Radio is #1 in reach, leads in ROI and boosts overall media plan performance.
With a combination of TV and Radio you will gain efficiencies, improve recall, optimize your media spend, and reach a larger number of people with increased frequency.
THE FACTS ABOUT RADIO
Radio is America's #1 reach medium.
Nielsen Audio-State of the Media: Audio Today 2017, June 2017, P6+
Radio delivers superior ROI.
Nielsen Studies 2014-2016
People in new cars choose radio
over streaming 13:1.
Edison Research, Share of Ear Study, 2017, Listening Habits of New Car Buyers (2015-2017 car models),
Adults = P18+
Radio is both mass appeal and diverse.
Source: Nielsen RADAR 136, March 2018 (Continental US) + Nielsen National Regional Database, Fall 2017 (Alaska & Hawaii). Mon-Sun Mid-Mid. Weekly Cume,
Audience and AQH Share.
RADIO IN THE MEDIA MIX
Radio creates overall campaign awareness lift.
Sources: Nielsen AFI study 2015; New Research/IAB 2016 case study; series of studies by Nielsen for 4 advertisers in BtoB, Auto Aftermarket and Motorcycles 2015-2016]
Radio directly impacts purchase decisions.
Source: Nielsen Audio, Radio (Re)discovered: A Brand Managers Guide To Radio, 2017
Radio amplifies TV Ad memorability.
Source: Nielsen Audio, Radio (Re)discovered: A Brand Managers Guide To Radio, 2017
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