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Marketing Insights

Articles, research, trends and marketing intelligence to help you engage with your target consumer.

Everything Audio

INSIDE RADIO

New Research Sheds Light On How Radio Works for Advertisers
INSIDE RADIO

Radio Ads Sell The Goods During Amazon Prime Day
ADEXCHANGER

It’s Back To Basics For Havas Media CEO Colin Kinsella
FORBES

Time For Radio To Reimagine Itself As The Medium Of All Things Audio
CADENCE13

The Purchasing Power of Podcast Fans
NIELSEN

State of the Media: Audio Today 2018
INSIDE RADIO

Edison Share of Ear Q4 2017: Radio Remains Front & Center
RAB

Radio Drives Search
RADIO INK

Are We Doing A Good Enough Job Promoting Our Apps?
EDISON

Podcast Consumer 2018
EDISON

Country Radio: At Home With Smart Speakers
KATZ MARKETING SOLUTIONS

Eye Vs Ear
NIELSEN

Radio Is Sounding Better Than Ever to Brands, Consumers
Marketing Strategy
Connecting with Consumers in the Moment
Case Study
Home Improvement Successes
Marketing Strategy
In the world of vanity metrics, what drives growth?
Advertising
Straight from Cannes: What’s Trending in Audio Advertising Creative?
Marketing Strategy
How Audio and Brand Safety are Perfect Partners
Marketing Strategy
Audio is on the Rise
Advertising
Radio or satellite? The right choice is Entercom.
Marketing Strategy
How Small-to-Medium Business Campaigns Generate Leads
Marketing Strategy
How to Promote and Sell the Best Possible Event
Marketing Strategy
5 Things to Know About Radio Advertising
Marketing Strategy
Put a Display Marketing Campaign to Work for You
Marketing Strategy
What’s Your Customer’s Name?
Marketing Strategy
Don’t Baffle Customers with Bafflegab
Marketing Strategy
Hacking Radio: How Radio Advertising Can Be a Beautiful Complement to Your Digital Marketing Strategy
Marketing Strategy
Brand Awareness or Lead Generation – What do You Need?
Marketing Strategy
What Does National Dog Day Have to do with Your Business?
Marketing Strategy
Five Reasons Your Digital Investment Can’t Wait
Marketing Strategy
Connect the Dots for Strategic Marketing
Marketing Strategy
Wake Up Your Marketing with Email
Marketing Strategy
It’s a Hat Trick: Three Tips to Help You Partner with Local Businesses
Audience
Let’s Take (a Break from) that Long, Boring Commercial Break
Marketing Strategy
5 Questions to Ask before Running a Discount Offer
Marketing Strategy
The 12 Rules of Radio Advertising
Marketing Strategy
Avoid These 10 Search Engine Marketing Pitfalls
Marketing Strategy
Which Social Media Platform is Best for Your Business?
Marketing Strategy
Three Reasons to Run PPC and SEO Together
Marketing Strategy
Activating the Event Experience
Audience
5 Things About Millennials Every Radio Broadcaster (and Sales Team) Should Know
Marketing Strategy
Can Facebook Help Sell Cars?