Marketing Insights

Articles, research, trends and marketing intelligence to help you engage with your target consumer.

Everything Audio

INSIDE RADIO
Radio Drives Consumers To Auto Websites
INSIDE RADIO
Attribution is Top of Mind for Advertisers
ADAGE
As Tv's Fall C3 Ratings Crumble, Feel Free to Blame the Millennials
EDISON RESEARCH
Radio Still King of the Road, Despite Growing Options
EMARKETER
Radio Ads Still Drive Sales
INSIDE RADIO
New Research Sheds Light On How Radio Works for Advertisers
INSIDE RADIO
Radio Ads Sell The Goods During Amazon Prime Day
ADEXCHANGER
It’s Back To Basics For Havas Media CEO Colin Kinsella
FORBES
Time For Radio To Reimagine Itself As The Medium Of All Things Audio
CADENCE13
The Purchasing Power of Podcast Fans
NIELSEN
State of the Media: Audio Today 2018
INSIDE RADIO
Edison Share of Ear Q4 2017: Radio Remains Front & Center
RAB
Radio Drives Search
RADIO INK
Are We Doing A Good Enough Job Promoting Our Apps?
EDISON
Podcast Consumer 2018
EDISON
Country Radio: At Home With Smart Speakers
KATZ MARKETING SOLUTIONS
Eye Vs Ear
NIELSEN
Radio Is Sounding Better Than Ever to Brands, Consumers
Audio
Four Critical Audio Considerations in 2019
Advertising
Tracking Campaign Analytics in Radio
Marketing Strategy
Why Marketing Plan when the Plan Always Changes?
Marketing Strategy
The Sonic Boom: How Sound Transforms the Way We Think Feel and Buy
Marketing Strategy
Connecting with Consumers in the Moment
Case Study
Successful Marketing Campaigns: Home Improvement
Marketing Strategy
In the world of vanity metrics, what drives growth?
Advertising
Straight from Cannes: What’s Trending in Audio Advertising Creative?
Marketing Strategy
How Audio and Brand Safety are Perfect Partners
Marketing Strategy
Audio is on the Rise
Advertising
Radio or satellite? The right choice is Entercom.
Marketing Strategy
How Small-to-Medium Business Campaigns Generate Leads
Marketing Strategy
How to Promote and Sell the Best Possible Event
Marketing Strategy
Radio Advertising: 5 Things to Know
Marketing Strategy
Put a Display Marketing Campaign to Work for You
Marketing Strategy
What’s Your Customer’s Name?
Marketing Strategy
Don’t Baffle Customers with Bafflegab
Marketing Strategy
Hacking Radio: How Radio Advertising Can Be a Beautiful Complement to Your Digital Marketing Strategy
Marketing Strategy
Brand Awareness or Lead Generation – What do You Need?
Marketing Strategy
What Does National Dog Day Have to do with Your Business?
Marketing Strategy
Five Reasons Your Digital Investment Can’t Wait
Marketing Strategy
Connect the Dots for Strategic Marketing
Marketing Strategy
Wake Up Your Marketing with Email
Marketing Strategy
It’s a Hat Trick: Three Tips to Help You Partner with Local Businesses
Let’s Take (a Break from) that Long, Boring Commercial Break
Marketing Strategy
Running a Discount Offer for Businesses: 5 Questions to Ask
Marketing Strategy
The 12 Rules of Radio Advertising
Marketing Strategy
Avoid These 10 Search Engine Marketing Pitfalls
Marketing Strategy
Which Social Media Platform is Best for Your Business?
Marketing Strategy
Three Reasons to Run PPC and SEO Together
Marketing Strategy
Activating the Event Experience
5 Things About Millennials Every Radio Broadcaster (and Sales Team) Should Know
Marketing Strategy
Can Facebook Help Sell Cars?