We are now Audacy. This is the legacy Entercom website, which will remain available during a transition period.
For information on Audacy, please visit our new site at AudacyInc.com


Local Connection, National Know-how

Entercom Gainesville-Ocala is the only medium that covers the entire 13-county Florida region. We are all things Gator, the flagship home of University of Florida sports, and partner to University of Florida radio stations. We are deeply rooted in our region, with influential on-air personalities that connect across counties. We deliver custom solutions across platforms that cover the entire Central Florida region.

Our Radio Stations

97.3 THE SKY
97.3 FM
THE Place for the Biggest Names in Conservative Talk Radio
98.5 KTK
98.5 FM
North Central Florida's Station for At Work Listening
Country 103.7 The Gator
103.7 FM
North Central Florida's Fresh Country Station
98.1 FM, 850 AM
The Home of Gator and University of Florida Sports


Official home of all University of Florida sports, covering all men's and women's sports and all-things Gator

Market Highlights

Combining a 30-year market legend with the lifestyle of today

Helping hundreds of pets find forever homes by putting their stories in the spotlight

Our annual event has raised over $2 million to date for the Children's Miracle Network

The only live and local show covering everything important to North Central Florida

Ceremony honoring law enforcement personnel and first responders

Honest, tough, funny, and compelling, America's leading conservative voice

Case Study

The Social at Midtown Almost Doubles Lunchtime Traffic


Contact Sales for Advertising Questions
Advertise With Us

Contact for Political Advertising

Local Contact Information

Name / Frequency / Call SignAddressPhone
ESPN / 98.1 FM, 850 AM / WRUF-AM3600 N.W. 43rd St, Suite B, Gainesville, FL 32606352 377-0985
Country 103.7 The Gator / 103.7 FM / WRUF-FM3600 N.W. 43rd St, Suite B, Gainesville, FL 32606352 377-0985
97.3 THE SKY / 97.3 FM / WSKY-FM3600 N.W. 43rd St, Suite B, Gainesville, FL 32606352 377-0985
98.5 KTK / 98.5 FM / WKTK-FM3600 N.W. 43rd St, Suite B, Gainesville, FL 32606352 377-0985