PHILADELPHIA, PA – December 18, 2019 – Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the U.S., today announced the expansion of Puro Tejano Fierro HD, a RADIO.COM Original Station, to Mega 101 HD2 (KLOL-FM) in Houston. The station initially launched in November 2015 on La Grande 107.5 HD2 (KMVK-FM) and RADIO.COM, as the first 24-hour Tejano station in the Dallas-Fort Worth area. Additionally, Bo Corona has been added as an afternoon host.
“Tejano music has always been immensely popular and deeply rooted within our community and I am excited to welcome Puro Tejano Fierro HD, one of the top streaming stations on RADIO.COM, to Houston,” said Sarah Frazier, Senior Vice President and Market Manager, Entercom Houston. “The station’s nationwide reach via RADIO.COM makes it easier for Tejano fans all over the country to stay connected through this beloved genre.”
“I am thrilled to be a part of the Fierro team and to be able to bring Tejano music back to Houston,” said Corona. “This music genre has always been a strong part of our culture, and to be able to join J.D. [“Bo Leo” Gonzalez, on-air host, Puro Tejano Fierro HD] and his team in cultivating that vision here in Houston is a dream come true. I couldn’t be more excited.”
Corona was an integral part of the Puro Tejano Fierro HD launch in Houston. Prior to this, he led the production management team for Entercom Houston. He has nearly 30 years of radio industry experience in Texas, having worked as an on-air host for KPRR-FM in El Paso, TX, KTFM-FM in San Antonio, and KXTJ-FM and KQQK-FM in Houston. Corona also helped launch KXTN-FM (now KVBH-FM) in San Antonio, where he also anchored the morning show.
With the addition of Corona, the station now features on-air hosts from three different locations in Texas – San Antonio, Dallas and Houston. The unique approach allows Puro Tejano Fierro HD to target, influence and engage with Tejano fans in each of these markets and throughout the U.S.
Puro Tejano Fierro HD weekday programming is as follows:
|5:30 a.m. – 12:00 p.m. CT:||“The Bo and Jon Show” featuring J.D. “Bo Leo” Gonzalez and Jonny Ramirez|
|12:00 p.m. – 6:00 p.m. CT:||Bo Corona|
|6:00 p.m. – 5:30 a.m. CT:||Fierro (classic Tejano music mixed with “Puro Tejano” conjunto hits)|
Puro Tejano Fierro HD is available nationwide on RADIO.COM, the exclusive digital home for all Entercom content across the company’s robust portfolio of 235 radio stations, the RADIO.COM app and on Entercom stations in two markets including La Grande 107.5 HD2 (KMVK-FM) in Dallas and Mega 101 HD2 (KLOL-FM) in Houston. Fans can also connect with the station on social media via Twitter.
Puro Tejano Fierro HD is a RADIO.COM Original Station. RADIO.COM, the fastest growing digital audio app in the United States and the unrivaled leader in local sports coverage, currently has over 500 stations and thousands of podcasts, with more added continuously on its rapidly growing platform. RADIO.COM is a part of Entercom.
About Entercom Communications Corp.
Entercom Communications Corp. (NYSE: ETM) is a leading American media and entertainment company reaching and engaging over 100 million people each week through its premier collection of highly rated, award winning radio stations, digital platforms and live events. As one of the country’s two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio. Learn more about Philadelphia-based Entercom at www.entercom.com, Facebook and Twitter (@Entercom).