PHILADELPHIA, PA – May 14, 2020 – Entercom, a leading media and entertainment company and the #1 creator of live, original, local audio content, today announced the launch of “ALTERNALIDO,” a new Latin alternative show on the World Famous KROQ (KROQ-FM) in Los Angeles. The English-language show, which will be expertly curated and hosted by local DJ Anthony Valadez, will feature a broad mix of alternative sounds from Latin artists around the world like Chicano Batman, Omar Apollo, Cuco, Ambar Lucid, Helado Negro and more. “ALTERNALIDO” will air Sunday nights from 8:00 p.m. to 10:00 p.m. PT, beginning May 17.
“Los Angeles is one of the most culturally diverse cities in the United States and we’re excited to broaden our sound to reflect the musical tastes of our community,” said Jeff Federman, Regional President, Entercom. “‘ALTERNALIDO’ will feature some of the biggest Latino music stars to help listeners close out their weekends on a high note.”
“Alternalido is a blank cassette tape waiting to be filled with the vibrant and global sounds from Latin America,” said Valadez. “I’m excited to share sounds that are bold, daring and different from many of these amazing artists. Latin alternative is not just one genre but a plethora of many. It’s Anthony Bourdain behind the turntables introducing you to a sonic ingredient that could change your life.”
Anthony Valadez hosted weekly radio programs on KCRW-FM, KPFK-FM and KCSN-FM in Los Angeles for the past 20 years. Voted “Best DJ” by LA Weekly in 2016, he has also hosted and produced programming for TuneIn, FuseTV, and Dash Radio, among others. He has remixed official releases for Ozomatli, David Bowie and Local Natives and has opened for the likes of Bruno Mars, Sly Stone, Ben Harper, Little Dragon, Capital Cities, Prince and Jennifer Lopez.
Listeners can tune in to KROQ (KROQ-FM) in Los Angeles on air, as well as nationwide on the RADIO.COM app and website. Fans can also connect with the station on social media via Twitter, Facebook and Instagram.
About Entercom Communications Corp.
Entercom Communications Corp. (NYSE: ETM) is a leading audio and entertainment company engaging over 170 million consumers each month through its iconic broadcast brands, expansive digital platform, premium podcast network and live events and experiences. With presence in every major U.S. market, and accessible on every device, Entercom delivers the industry’s most compelling live and on-demand content and experiences from voices and influencers its communities trust and love. The company’s robust portfolio of assets and integrated solutions offer advertisers today’s most engaged audiences through targeted reach, brand amplification and local activation—all at national scale. Entercom is the unrivaled leader in local radio sports and news and the #1 creator of live, original local audio content in the U.S. Learn more at www.entercom.com, Facebook and Twitter (@Entercom).