PHILADELPHIA, PA – September 4, 2020 – Entercom, a leading media and entertainment company and the #1 creator of live, original, local audio content, announced that Magic 98.9 (WSPA-FM/HD1), the Upstate’s uncontested, true adult contemporary station, has switched to an all-holiday music format, powered by The Health Dare and Sylvan Learning of the Upstate’s School Support. The station will return to regular adult contemporary format on September 8.
“The response to ‘Christmas in July’ was overwhelmingly positive, so we decided to bring a little joy and cheer to Labor Day Weekend with a full slate of holiday music,” said Steve Sinicropi, Senior Vice President and Market Manager, Entercom Greenville-Spartanburg. “As the Upstate’s official Christmas station, we’re excited to start the countdown to the holidays, a season of cheer and hope, with our listeners.”
Magic 98.9 will play beloved classics from Andy Williams, Mariah Carey, Bing Crosby, Trans-Siberian Orchestra, Michael Bublé, and more.
Listeners can tune in to Magic 98.9 (WSPA-FM/HD1) in Greenville-Spartanburg on air, as well as nationwide on the RADIO.COM app and website. Fans can also connect with the station on social media via Twitter, Facebook and Instagram.
About Entercom Communications Corp.
Entercom Communications Corp. (NYSE: ETM) is a leading audio and entertainment company engaging over 170 million consumers each month through its iconic broadcast brands, expansive digital platform, premium podcast network and live events and experiences. With presence in every major U.S. market, and accessible on every device, Entercom delivers the industry’s most compelling live and on-demand content and experiences from voices and influencers its communities trust and love. The company’s robust portfolio of assets and integrated solutions offer advertisers today’s most engaged audiences through targeted reach, brand amplification and local activation—all at national scale. Entercom is the unrivaled leader in local radio sports and news and the #1 creator of live, original local audio content in the U.S. Learn more at www.entercom.com, Facebook and Twitter (@Entercom).