PHILADELPHIA, PA – November 6, 2019 – Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the U.S., announced the expansion of Greenville station 106.3 WORD (WYRD-FM) to 101.5 FM, effective immediately. The addition of this frequency extends the reach of the Upstate’s No. 1 news talk radio station to Anderson County.
“We’re happy to meet the demand from listeners and advertisers to expand 106.3 WORD’s over-the-air signal to Anderson County using 101.5 FM,” said Steve Sinicropi, Senior Vice President and Market Manager, Entercom Greenville-Spartanburg. “Anderson is a fast-growing market that we are looking forward to serving with 106.3 WORD’s programming on all of our platforms.”
Entercom launched 106.3 WORD in 2008 as 106.3 FM in Greenville and Spartanburg County, which had previously only broadcast on 1330 AM. The addition of the new translator will now allow the station to bring its signal to Anderson for the first time in the frequency’s 30-year history.
106.3 WORD is a RADIO.COM station. RADIO.COM, the fastest growing digital audio app in the United States and the leader in local sports coverage, currently has over 500 stations and thousands of podcasts, with more added continuously on its rapidly growing platform. RADIO.COM is a part of Entercom.
About Entercom Communications Corp.
Entercom Communications Corp. (NYSE: ETM) is a leading American media and entertainment company reaching and engaging over 170 million people each month through its premier collection of highly rated, award winning radio stations, digital platforms and live events. As one of the country’s two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio. Learn more about Philadelphia-based Entercom at www.entercom.com, Facebook and Twitter (@Entercom).