PHILADELPHIA, PA – May 4, 2020 – Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the U.S., announced the expansion of Greenville station 106.3 WORD (WYRD-FM) to 95.1 FM, effective immediately. The addition of this over-the-air frequency extends the reach of the Upstate’s No. 1 news talk radio station to Pickens County and into Oconee County, bringing its coverage to additional cities including Seneca, Pickens, and Clemson for the first time.
“106.3 WORD serves a vital role as the Upstate’s trusted source of information,” said Steve Sinicropi, Senior Vice President and Market Manager, Entercom Greenville-Spartanburg. “We are thrilled to expand the over-the-air signal for 106.3 WORD to Pickens and much of Oconee County on 95.1 FM during this critical time in which demand for live and local news and talk is rapidly rising. This expansion allows us to maximize our reach in the region and more broadly meet the needs of our listeners and advertisers.”
Entercom launched 106.3 WORD in 2008 as 106.3 FM in Greenville and Spartanburg County, which had previously only broadcast on 1330 AM. In 2019, the station expanded to Anderson County on 101.5 FM.
About Entercom Communications Corp.
Entercom Communications Corp. (NYSE: ETM) is a leading audio and entertainment company engaging over 170 million consumers each month through its iconic broadcast brands, expansive digital platform, premium podcast network and live events and experiences. With presence in every major U.S. market, and accessible on every device, Entercom delivers the industry’s most compelling live and on-demand content and experiences from voices and influencers its communities trust and love. The company’s robust portfolio of assets and integrated solutions offer advertisers today’s most engaged audiences through targeted reach, brand amplification and local activation—all at national scale. Entercom is the unrivaled leader in local radio sports and news and the #1 creator of live, original local audio content in the U.S. Learn more at www.entercom.com, Facebook and Twitter (@Entercom).