PHILADELPHIA, PA – May 8, 2019 – Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the U.S., unveiled a brand refresh initiative for iconic Philadelphia station KYW Newsradio (KYW-AM). The news station, which has been serving the region with “All News, and All that Matters to You” for 53 years, unveiled a bold new logo and brand identity to reflect its multiplatform growth and evolution. As part of the refresh, the station, in partnership with legendary arranger and Philadelphia native Larry Gold, introduced a modern update to its beloved jingle.
“KYW Newsradio has evolved into a modern news organization serving a wide range of listeners across various platforms and we are proud to introduce visual and audio enhancements that reflect who the station is today,” said David Yadgaroff, Senior Vice President and Market Manager, Entercom Philadelphia. “The station is a local treasure that remains an integral part of the city and to honor those roots, we worked with hometown artists to capture its essence and develop the refreshed brand identity. Everyone in town sings our jingle and we’re thrilled to introduce this new contemporary sound.”
To capture the station’s unique sound and revamp the iconic musical branding, KYW worked with Larry Gold, who has worked with The Roots, Jay-Z, and John Legend, among others. The KYW Newsradio “anthem,” featuring local string musicians, was recorded in Center City Philadelphia and produced by Man Made Music, who has worked with iconic brands like Nissan, NBC, Paramount and The Coca-Cola Company. Accomplished film and stage actress Deidre Goodwin will be the voice of the station.
“I’m a local boy. The roots of Philadelphia are hard to lose, and KYW is part of my roots,” said Gold.
For a video on the creation of the new KYW Newsradio music, please visit https://kywnewsradio.radio.com/articles/new-sound-new-look-kyw-newsradio.
Listeners can tune in to KYW Newsradio 1060 (KYW-AM) in Philadelphia on air, as well as nationwide on the RADIO.COM app and website. Fans can also connect with the station on social media via Twitter, Facebook and Instagram.
KYW Newsradio 1060 is a RADIO.COM station. RADIO.COM, the fastest growing digital audio app in the United States and the current leader in local sports coverage, has over 300 stations and 3,000 podcasts. RADIO.COM is a part of Entercom.
About Entercom Communications Corp.
Entercom Communications Corp. (NYSE: ETM) is a leading American media and entertainment company reaching and engaging over 170 million people each month through its premier collection of highly rated, award winning radio stations, digital platforms and live events. As one of the country’s two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio. Learn more about Philadelphia-based Entercom at www.entercom.com, Facebook and Twitter (@Entercom).