Today, Entercom Greenville announced the launch of the New 96.3 The Block. 96.3 The Block plays the best hip hop and R & B with superstar Steve Harvey in the morning. 96.3 The Block launched with 10,000 songs in a row commercial free. The Steve Harvey show begins Monday, November 2nd.
“We have high expectations for 96.3 The Block. Until now, there have been limited choices for radio serving African Americans in the Upstate. The ratings decline of stations serving this market makes it a great time to launch 96.3 The Block. With superstar Steve Harvey in the morning, fewer commercials, and better music, we expect 96.3 The Block to be a big hit, “said Entercom Greenville Market Manager, Steve Sinicropi. “96.3 The Block will be very active with community partners, will bring better programming, and a new choice to the Upstate. Adding 96.3 The Block to our portfolio gives us seven radio stations and the ability to reach virtually any audience in the Upstate.”
Steve Harvey is more than a radio personality—he’s a proven brand with unique appeal. From his best-selling books to his movies and his highly-rated TV show, Harvey’s family-friendly humor and deep connection with his audience has made him the gold standard in morning drive urban radio. Steve Harvey has proven to be a magnet for listeners. His TV Show, The Steve Harvey Show, is the top-rated show weekdays on WYFF 4 at 3PM.
“I couldn’t be more excited to launch in Greenville, and I truly feel blessed to be a part of the New 96.3 The Block and the Entercom Greenville family” said Steve Harvey.
About Entercom Greenville
Entercom Greenville leads the Greenville/Spartanburg radio market with the largest listening audience and most radio station brands including B93.7/WFBC-FM, Magic 98.9/WSPA-FM, 93.3 The Planet/WTPT-FM, Classic Rock 101.1/WROQ-FM, 106.3 WORD/WYRD-FM, ESPN Upstate and 96.3 The Block. Entercom Upstate is also home to Clemson Tiger play-by-play for football, basketball, and baseball and for play-by-play for The Carolina Panthers. Entercom Greenville is also a leader in digital advertising, offering complete turn-key digital marketing for advertisers with SmartReach Digital.
Entercom Communications Corp. (NYSE: ETM), is the fourth-largest radio broadcasting company in the United States, with a portfolio of 125 highly-rated radio stations in 27 top markets across the country. Known for developing unique and highly successful locally programmed stations, Entercom’s brands reach and engage close to 40 million people each week, delivering a curated mix of outstanding local personalities and a broad range of compelling music, news, talk and sports content.
Founded in 1968, Philadelphia-based Entercom also operates hundreds of events each year attracting millions of attendees, and provides customers with a broad range of digital marketing solutions through its SmartReach Digital products.