PHILADELPHIA, PA – May 28, 2020 – Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the U.S. today announced the launch of Boston’s newest radio station – BIG 103, “Music Unleashed,” effective immediately. The variety hits station on 103.3 FM will boast a vast music library spanning multiple music genres from the 1980’s 1990’s and 2000’s and feature artists like Guns N’ Roses, Prince, Journey, Madonna, Pearl Jam, The Notorious B.I.G., AC/DC, Britney Spears and Blink-182, among others.
“As we continue living through one of the most challenging times in our country and the world, we are committed to providing comfort by delivering optimistic and entertaining content to our listeners,” said Mark Hannon, Regional President and Market Manager, Entercom Boston. “BIG 103 will be a straight-forward, no nonsense sanctuary for fans focused on great music and artists, accented with an irreverent tongue-in-cheek approach that reflects the spirit of our city.”
In addition to the expanded music library, BIG 103 will also feature limited interruptions during its on-air programming through the “2-Minute Promise,” which will not stop the music for more than two minutes at any given time. To further focus on the music, artists and attitude that will define the station, it will initially launch without DJs.
About Entercom Communications Corp.
Entercom Communications Corp. (NYSE: ETM) is a leading audio and entertainment company engaging over 170 million consumers each month through its iconic broadcast brands, expansive digital platform, premium podcast network and live events and experiences. With presence in every major U.S. market, and accessible on every device, Entercom delivers the industry’s most compelling live and on-demand content and experiences from voices and influencers its communities trust and love. The company’s robust portfolio of assets and integrated solutions offer advertisers today’s most engaged audiences through targeted reach, brand amplification and local activation—all at national scale. Entercom is the unrivaled leader in local radio sports and news and the #1 creator of live, original local audio content in the U.S. Learn more at www.entercom.com, Facebook and Twitter (@Entercom).