PHILADELPHIA, PA – February 26, 2020 – Entercom, a leading media and entertainment company and the #1 creator of live, original, local audio content, today named Idil Cakim to the newly created role of Senior Vice President of Research and Insights, effective immediately. In this role, Cakim will lead the Company’s business to business strategy and audio insights practice, with a focus on building perspectives, ideas, and client strategies. Cakim will report into Paul Suchman, Chief Marketing Officer, and will work closely with Bob Philips, Chief Revenue Officer, and Tim Murphy, Executive Vice President of Corporate Business Development.
“Idil’s deep experience across media platforms and complex data sets will greatly enrich our ability to deliver actionable insights and even more powerful audio strategies to our clients,” said Paul Suchman, Chief Marketing Officer, Entercom. “Her ability as a storyteller will help bolster the narratives we bring to market. We’re thrilled to welcome Idil to our leadership team.”
“I’m looking forward to joining Entercom to lead the research and insights practice,” said Cakim. “Audio is going through a true renaissance and Entercom is well positioned to lead. I’m excited to help shape and build the future of the industry.”
Idil Cakim has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for more than 15 years. She joins Entercom from Nielsen, where she most recently served as Vice President of Media Analytics Consulting, leading custom media analytics projects for advertisers across various sectors. Cakim played an integral role in transferring big data from metered television, digital and radio panels into meaningful business assets for brands across the U.S., Japan and China. She also supported clients in achieving their objectives by advising on advertising efficiency based on media effectiveness, optimization, and targeting exercises. Previous experience includes Vice President of Client Development for NM Incite – a Nielsen and McKinsey company, and Senior Vice President of Interactive Media for Golin Harris International. Cakim is the author of the book “Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers (Wiley),” as well as numerous industry briefs and articles on digital communications. She has also served as a public speaker on marketing and technology trends and has been widely quoted in trade journals and newspapers such as The New York Times, CNet News, CBS Market Watch, The Financial Times and others. In 2010, she was named Digital Communicator of the Year by PRNews.
Cakim earned a Master of Arts degree in communication from the Annenberg School at University of Pennsylvania and a Bachelor of Arts degree in sociology from Bryn Mawr College. She serves on the Ad Council’s Research Committee and is a member of the World Future Society.
About Entercom Communications Corp.
Entercom Communications Corp. (NYSE: ETM) is a leading American media and entertainment company reaching and engaging over 170 million people each month through its premier collection of highly rated, award winning radio stations, digital platforms and live events. As one of the country’s two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio. Learn more about Philadelphia-based Entercom at www.entercom.com, Facebook and Twitter (@Entercom).