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WEBINAR

Immersion: How Top Advertisers Reach and Move Audiences

March 2, 1PM EST / 10AM PST

Clicks. Views. Impressions. You pay close attention to how your campaigns are performing. But are those metrics telling the whole story? In an era of divided attention, the answer is murky at best.

That’s why we enlisted the best in the business to study media channels and research what drives consumer action. Turns out trust, immersion, and host influence are crucial.

We’re releasing this first-of-its-kind study in partnership with Alter Agents and Immersion to help advertisers understand the brain science behind engaging consumers.

Join us for this session where we’ll discuss the research results including:

  • What’s Immersion
  • The Channel Stackup: How audio, linear TV, and social media compare
  • Why brands focused on high-engagement and high-trust media channels are seeing improved performance

As an added bonus, anyone who registers will be among the first to receive the full study!

By registering, you’ll be added to communications about this webinar and Entercom news. Your information will not be sold or shared.

Clicks. Views. Impressions. You pay close attention to how your campaigns are performing. But are those metrics telling the whole story? In an era of divided attention, the answer is murky at best.

That’s why we enlisted the best in the business to study media channels and research what drives consumer action. Turns out trust, immersion and host influence are crucial.

We’re releasing this first of its kind study in partnership with Alter Agents and Immersion Neuro to help advertisers understand the brain science behind engaging consumers.

Join us for this session where we’ll discuss the research results including:

  • What’s Immersion
  • The Channel Stackup: How audio, linear TV and social media compare
  • Why brands focused on high-engagement and high-trust media channels are seeing improved performance

Plus, anyone who registers will be among the first to receive the full study.

Devora Rogers

Chief Strategy Officer
Alters Agents

Mina Kamarasheva

VP Managing Director – Video & Audio Investments
Horizon Media

Idil Cakim

SVP, Research & Insights
Entercom

Ken Lagana

EVP, Digital Sales & Strategy
Entercom
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