We are now Audacy. This is the legacy Entercom website, which will remain available during a transition period.
For information on Audacy, please visit our new site at AudacyInc.com
Fueling Your Podcast and Audio Plans with Data
Date: Thursday, September 24 Time: 1 pm EST / 10am PST
Join us to hear industry leaders discuss how their podcast and streaming audio campaigns are enhanced with data and measurement strategies. Learn how they incorporate audio-specific measurement strategies into their media plans to drive online purchases, subscriptions and brand affinity.
Defining Success in Audio: Learn what major brands are doing to drive online sales and measure audio’s impact on growth
Multi-touch Attribution: Why audio-specific measurement methodology is critical to understand conversion impact throughout the customer journey
Solving Podcast Measurement Challenges: How to simply resolve the ‘data black hole’ problem that once plagued podcasts
Best-Practices: Injecting real-time attribution results to inform media plan decisions