Join us to hear industry leaders discuss how their podcast and streaming audio campaigns are enhanced with data and measurement strategies. Learn how they incorporate audio-specific measurement strategies into their media plans to drive online purchases, subscriptions and brand affinity.
- Defining Success in Audio: Learn what major brands are doing to drive online sales and measure audio’s impact on growth
- Multi-touch Attribution: Why audio-specific measurement methodology is critical to understand conversion impact throughout the customer journey
- Solving Podcast Measurement Challenges: How to simply resolve the ‘data black hole’ problem that once plagued podcasts
- Best-Practices: Injecting real-time attribution results to inform media plan decisions