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WEBINAR

Audience Data Strategies for Advertisers

The ‘Who’ Matters: How Audience Data Changed The Game
March 18 at 1PM EST / 10AM PST

Audio advertising has come a long way from just relying on ratings and demos. These days it’s all about audience data. Targeting and measuring results all rely on audience data. But how do you get it and how do you use it?

Join our panel of ad tech and media experts to learn how brands are connecting with dog moms, sports bettors and fast food fanatics across digital and broadcast channels.

Join us for this webinar where we’ll discuss:

  • Why first-party data is competing with ratings for ‘must-have’ status
  • The tools brands need to find the right customers, no matter where they are and how they’re tuning in
  • How savvy brands and agencies are elevating their audio buys by bringing their customer data to the table

By registering, you’ll be added to communications about this webinar and Entercom news. Your information will not be sold or shared.

Audio advertising has come a long way from just relyingon ratings and demos. These days it’s all about audience data. Targeting and measuring results all rely on audience data. But how do you get it and how do you use it?

Join our panel of ad tech and media experts to learn how brands are connecting withdog moms, sports bettors and fast food fanatics across digital andbroadcast channels.

Join us for this webinar where we’ll discuss:

  • Why first-party data is competing with ratings for ‘must-have’ status
  • The tools brands need to find the right customers, no matter where they are and how they’re tuning in
  • How savvy brands and agencies are elevating their audio buysby bringing their customer data to the table
Sarah Foss

Chief Information Officer
Entercom
MODERATOR

Serafina Spink

Director, Strategic Partnerships
Epsilon

Dan McKinney

Vice President, Data & Analytics
Entercom

Katja Wanberg

Senior Manager, Customer Success
Quantcast