Advanced Audio

Using Data and Technology to Drive Growth

The most effective advertising campaigns are informed by data. With our commitment to data-driven solutions, we offer Entercom Advanced Audio – an innovative audience and measurement platform, powered by our 1st party listener profiles.
 
OUR DATA-DRIVEN CAPABILITIES

Tie advertising exposure directly to performance outcomes and lift by analyzing complete audience journey activity – online and offline.

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Web Lift
Sales Lift
Foot Traffic
TV Tune-In
Brand Lift
App
Downloads

Maximize the value of your advertising budget with data-driven planning, testing and analysis using a suite of real-time, interactive tools.

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Performance
Dashboard
Media Mix
Calculator
Schedule
Optimizer
Creative Ranked
Response

Activate audiences based on key profile insights incorporating audience data into the media planning process for more targeted buys, less waste and stronger ROI.

360° Audience Insights
Combine Entercom’s millions of OTA and digital listener profiles with leading 3rd party data for demographic, behavioral and lifestyle insights.
Data Driven OTA Radio
Identify programs and stations that index highest against your target audience.
Audience Match
Find your customers and prospects within Entercom’s audience.
Match our data set to yours for more informed buying.

For more information or to learn more 

Contact us

 

Marketing Capabilities

Podcasts
Digital Advertising
Broadcast & Streaming
Capabilities Overview