The most effective advertising campaigns are informed by data. With our commitment to data-driven solutions, we offer Entercom Advanced Audio – an innovative audience and measurement platform, powered by our 1st party listener profiles.
OUR DATA-DRIVEN CAPABILITIES
Tie advertising exposure directly to performance outcomes and lift by analyzing complete audience journey activity – online and offline.
Maximize the value of your advertising budget with data-driven planning, testing and analysis using a suite of real-time, interactive tools.
Media Mix Calculator
Creative Ranked Response
Activate audiences based on key profile insights incorporating audience data into the media planning process for more targeted buys, less waste and stronger ROI.
360° Audience Insights
Combine Entercom’s millions of OTA and digital listener profiles with leading 3rd party data for demographic, behavioral and lifestyle insights.
Data Driven OTA Radio
Identify programs and stations that index highest against your target audience.
Find your customers and prospects within Entercom’s audience.
Match our data set to yours for more informed buying.