The most effective advertising campaigns are informed by data. With our commitment to data-driven solutions, we offer Entercom Advanced Audio – an innovative audience and measurement platform, powered by our 1st party listener profiles.
OUR DATA-DRIVEN CAPABILITIES
Tie advertising exposure directly to performance outcomes and lift by analyzing complete audience journey activity – online and offline.
Maximize the value of your advertising budget with data-driven planning, testing and analysis using a suite of real-time, interactive tools.
Media Mix Calculator
Creative Ranked Response
Incorporating audience data into the media planning process for more targeted buys, less waste and stronger ROI.
Data Driven OTA Radio
Identify stations and programs that index highest against your target audience.
Find your current customers and high potential prospects across all Entercom platforms.
Customize planning and audio buying with lookalike audiences and suppression targeting.
360° Audience Insights
Targeting beyond age and gender with audience segment profiles. Combining Entercom’s millions of OTA and digital listener profiles with leading 3rd party data for comprehensive audience targeting.