Case Studies Ladd’s Campaign Boosts Revenue by a Quarter Million

Ladd's Campaign Boosts Revenue by a Quarter Million

Entercom Memphis

Ladd’s, a business that supplies golf course maintenance equipment, wanted to grow awareness of their brand, stay top-of-mind with their customers, and capture new leads through their website.

How we helped: We crafted an integrated marketing campaign using Radio, Display, SEM, and Live Chat, that worked together to build awareness for Ladd’s brand in the Memphis market, and capture leads through both search engines and their website.

Results: In one month alone, their live chat generated 33 new sales leads which resulted in nine sales for the client– over $40,000 ROI. In the first six months of the campaign, Ladd’s saw an increase of 53.6% in units sold, boosting revenue by over a quarter of a million dollars+.

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