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Geico’s “Did You Know” Campaign Targets Baltimore and Boston Listeners

GEICO wanted to leverage its famous “Did You Know” campaign to create a greater connection to consumers in Baltimore and Boston.

How we helped: We wrote and produced a series of radio vignettes specific to the tastes and humor of two major markets.

Results: The hyper-local campaign resonated with consumers and created deep engagement.

Radio Vignettes

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