Kumho Tire wanted to connect with male football fans across seven markets during the season to ultimately propel the brand to the top of the target’s consideration set.
How we helped: We created an original video program leveraging today’s top NFL athletes to engage sports fans with the Kumho Tire brand. In the 2-part video series, The Road To Success, Darren McFadden and Rashad Jennings each shared their story of the pursuit of greatness, performance and the overall drive to succeed. Kumho Tire was seamlessly integrated into the videos, showcasing product and common brand attributes with those needed to succeed on and off the field. Building on the success of the first two videos, we launched The Ride of the Open Road featuring NBA all-stars Isaiah Thomas and Kelly Olynyk.
Results: Guaranteed video views and high-impact media with a direct call-to-action proved to drive a significant ROI. Social media stimulated additional brand awareness and engagement for the custom programs.