When the Atlanta-based flooring company, Megafloors, wanted to reach its target market of women ages 30-54, they partnered with our very own Jenn Hobby at STAR 94.1.
How we helped: We developed an integrated endorsement campaign that leveraged Jenn’s real life experience with the Megafloors design staff. A combination of videos, emails, and social media helped weave a personal story for our listeners.
Results: By tapping into real experiences, we were able to show potential customers how easy it is to get new floors with Megafloors’ talented design staff. Sales increased, and they even shifted more of their ad budget from TV over to radio.