The Williamsburg Winery wanted to increase visitation by branding themselves as not just a winery, but a true culinary destination – with two “farm-to-table” restaurants and a European-style boutique hotel. They also wanted to make wine approachable to the everyday wine drinker, driving memberships for their Wine Club.
How we helped: To reposition the winery as a farm-to-table culinary destination, we created Uncorked and Unplugged, a spring and holiday wine and music festival that brings over 1,500 visitors to the winery.
To drive membership to the Wine Club, we created an integrated marketing campaign that promoted the winery’s unique “Dine and Stay” packages throughout the year. The campaign included consistent on-air presence, core digital assets, quarterly lead generation campaigns, event sponsorships and personality endorsements with Wine Wednesday and Morning Drive personalities, Mike and WooWoo from Entercom Norfolk’s WPTE.
Results: The winery earned record sales and logged more visitors than ever before – two years in a row.
“What The Williamsburg Winery and Entercom partnership has achieved has changed my entire career outlook and has transformed and elevated the Winery’s brand to a level that once seemed unimaginable.”